
Active Lifestyle Wearers
- Profile:
- Urban women aged 25–45 who pursue a balance between comfort and style. They embrace the "From Studio to Street" philosophy — blending yoga wear into their everyday wardrobes.
They may not work out every day, but they love wearing yoga sets from the gym to the café, from travel to home life.
- Pain Points:
- • Mismatched colors between top and bottom make the set look cheap or hard to style for daily wear.
• Unbalanced functionality — tops lack support, leggings slip down or show through.
• Poor breathability, leading to discomfort during long wear.
•Ready-made yoga sets fail to reflect personal taste or brand identity).
- How We Solve It:
- • Integrated "Studio to Street"Design: Coordinated color systems (Tone-on-Tone / Monochrome) ensure visual harmony between top and bottom.
• Multi-Scenario Styling: Mix & match sports bras, crop tops, and tanks for different lifestyle collections.
•Soft-Stretch Fabric Technology: Lightweight, four-way stretch fabrics with a cotton-like touch — ideal for both daily wear and light exercise.
• Brand Identity Customization: Custom color dyeing, gradient prints, and logo heat transfers to enhance brand differentiation.











































